FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates, as well as any other type of RSS/ Atom feed. The founders are all former Google Inc. employees who were involved in the launch of such services as Gmail and Google Maps.
The goal of FriendFeed according to their website is to make content on the Web more relevant and useful by using existing social network as a tool for discovering interesting information. It is possible to use this stream of information to create customized feeds to share, as well as originate new posts-discussions, or comment with friends. Users can be an individual, business or organization.