10 12 2007



Walter Ong, distinguishes between two types: primary and secondary. The primary use oral cultures who do not know the write, while the secondary employ those who are already familiar with the later two forms of expression -written and orally language- as well as with new ones such as the telephone, television or radio.

  • Additive/Paratactic
  • Aggregative
  • Redundant
  • Conservative(Traditional)
  • Close to the Human Lifeworld
  • Agonistically Toned
  • Empathetic and Participatory–Rhetorical
  • Homeostatic
  • Situational





As wikipedia says Ong describes writing as a technology that must be laboriously learned, and which effects the first transformation of human thought from the world of sound to the world of sight.

  • Subordinate/Hypotactic (but…because)
  • Analytic
  • Linear
  • Experimental
  • Abstract
  • Disengaged, Objectively Toned
  • Philosophical
  • Dynamic
  • Abstract



    Electronic communication changes the flow of information and knowledge, acting on the following points:

    -The interaction of the receptor with information
    -The time interaction
    -The structure of the message
    -Expand the size of communication


  • Electronics.
  • Computer Interaction.
  • Realtime = immediately.
  • Integrated Networks.
  • Magnetic Memories.
  • Many for many.
  • Hipertextual with different kinds of language.
  • Interactive.
  • Multidirectional.



JG Caceres-International Review of communication, 2000





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